Part marketer, part philosopher, full-time builder of things on the internet.
I follow my curiosity until it turns into a blog post or a business.
If you like sharp ideas, unapologetic transparency, and the occasional reference to Jurassic Park… you'll feel right at home.
This site is my little corner of the web where I try to make interesting things and share what I've learned.
Builder. Writer. Thinker.
Hey — thanks for taking the time to read this.
If we haven't met, I'm Corey. I'm a minor league athlete, major league nerd. A strategist with a soft side. Calm on the outside, calculated on the inside.
If you've followed my work for any amount of time, you know I care deeply about clarity, craftsmanship, and conviction — whether I'm writing a blog post, launching a product, or helping a SaaS company make more money without selling its soul.
In another life, I'd be digging up dinosaur bones or pulling G's in an F-22. This life? I'm just trying to create useful things and reflect the kind of care and intentionality I believe God modeled in His creation.
At the core of everything I do is this belief:
Marketing something you built to solve a real problem is a service to the world.
So I work hard to make sure good ideas get the attention they deserve.
I write, build, and share consistently — because I believe learning in public is one of the most generous things you can do. And that's what this site is for.
Corey Haines
Projects
Concepts that went from
idea to internet
Some are businesses. Some are passion projects.
All are made to solve real problems — mostly ones I had myself.
CONVERSION FACTORY
From $0 to $1M ARR in 2.5 years
The only product marketing agency for growing SaaS teams accessible on a subscription.
SWIPEWELL
The swipe file for marketers
Curate, organize, and reference the best marketing examples on the internet.
SWIPE FILES
Community, courses, and content to master marketing
Community, courses, and content to master marketing.
MAGISTER
An autonomous marketing agent that works in your tools
An autonomous marketing agent that works in your tools — auditing SEO, building email sequences, managing ads, and more.
TRUELIST
Email validation and verification
Email validation and verification service.
MARKETING SKILLS
AI agent skills focused on marketing tasks
AI agent skills focused on marketing tasks for Claude Code.
CODING FOR MARKETERS
Learn AI coding tools as a marketer
Learn AI coding tools as a marketer.
RETEXT
A macOS text expander. Type less, do more
A macOS text expander application. Type less, do more.
CONVERSION FACTORY
From $0 to $1M ARR in 2.5 years
The only product marketing agency for growing SaaS teams accessible on a subscription.
SWIPEWELL
The swipe file for marketers
Curate, organize, and reference the best marketing examples on the internet.
SWIPE FILES
Community, courses, and content to master marketing
Community, courses, and content to master marketing.
MAGISTER
An autonomous marketing agent that works in your tools
An autonomous marketing agent that works in your tools — auditing SEO, building email sequences, managing ads, and more.
TRUELIST
Email validation and verification
Email validation and verification service.
MARKETING SKILLS
AI agent skills focused on marketing tasks
AI agent skills focused on marketing tasks for Claude Code.
CODING FOR MARKETERS
Learn AI coding tools as a marketer
Learn AI coding tools as a marketer.
RETEXT
A macOS text expander. Type less, do more
A macOS text expander application. Type less, do more.
Blog
Somewhere between a
diary and a dissertation
I write to get clarity, tell the truth, and pass along what I've learned.
Because knowledge is power — but only when it's shared.
2025 Year In Review
Here's my annual recap for the year. Delegation, product thinking, trusting other people, and trusting the process started to compound in visible ways.
A tribute to my first boss: David Baker
David taught me how to think like a marketer and carry myself with confidence. I'll never take the investment he made in me for granted.
How to build wealth in your 30s
I turn 30 this year. Here's how I think about building wealth over the next decade.
2025 Year In Review
Here's my annual recap for the year. Delegation, product thinking, trusting other people, and trusting the process started to compound in visible ways.
A tribute to my first boss: David Baker
David taught me how to think like a marketer and carry myself with confidence. I'll never take the investment he made in me for granted.
How to build wealth in your 30s
I turn 30 this year. Here's how I think about building wealth over the next decade.
How to make your own language
Learn how to create your own language from scratch with easy, step-by-step guidance based on how I created my own language. Define sounds, alphabets, grammar, pronouns, and how to build intuitive vocabulary.
Christian dating advice: Tips to pursue a Godly relationship
When it comes to dating advice, especially for men, there’s an overwhelming amount of information out there — and much of it isn’t helpful.
Get it in writing
When I was a 21 year old optimistic and green aspiring marketer, I had my first salary negotiation, which taught me a valuable lesson about double-checking what's promised.
Speaking
Mic on. Bag checked.
I'm just as comfortable breaking down marketing strategy
as I am talking about the theology of masculinity.
I don't do cookie-cutter talks — I bring my full self and tailor everything for the audience.
Previous appearances
Stuff I like
No brand deals, no affiliate code hustle (okay maybe like one or two if they're really good). These are the tools, books, and rabbit holes that have actually made me better.
Filters
Showing 65 of 65
This Is Marketing
Seth Godin's manifesto on marketing that matters. Changed how I think about finding your audience.
The Mom Test
The best book on customer research. Learn how to talk to customers without leading them.
Obviously Awesome
April Dunford's guide to positioning. Essential for anyone marketing a product.
The Personal MBA
A world-class business education in a single volume. Great reference book for founders.
It Doesn't Have To Be Crazy At Work
Basecamp's philosophy on calm, profitable work. A counterpoint to hustle culture.
Zero to Sold
Arvid Kahl's guide to bootstrapping a SaaS from zero to acquisition. Incredibly practical.
The Embedded Entrepreneur
Arvid Kahl's follow-up on finding your audience before building your product.
Atomic Habits
James Clear's system for building good habits and breaking bad ones. Life-changing.
Ultralearning
Scott Young on aggressive self-education strategies. Great for picking up new skills fast.
The Ruthless Elimination of Hurry
John Mark Comer on slowing down in a world that won't stop speeding up.
Antifragile
Nassim Taleb on things that gain from disorder. Reframes how you think about risk.
Mere Christianity
C.S. Lewis's classic exploration of faith and reason. Timeless and deeply compelling.
How I Built This
Guy Raz interviews founders behind the world's best-known companies. Always inspiring.
Acquired
Deep-dive stories on great companies and the strategies behind them. Incredible research.
Creative Elements
Jay Clouse interviews top creators about how they make a living doing what they love.
Startups For The Rest Of Us
Rob Walling on bootstrapping SaaS and indie startups. The OG bootstrap podcast.
Everyone Hates Marketers
Louis Grenier on no-BS marketing. Contrarian takes and actionable advice.
Invest Like The Best
Patrick O'Shaughnessy interviews investors and business leaders. Broadens your thinking.
My First Million
Sam Parr and Shaan Puri brainstorm business ideas and break down trends. Fun and insightful.
The Tim Ferriss Show
Tim Ferriss deconstructs world-class performers. Great for finding mental models.
Webflow
Visual website builder with real code output. Built most of my sites here before switching to Next.js.
Jetboost
No-code search, filtering, and dynamic features for Webflow. Huge time saver.
Notion
All-in-one workspace for notes, docs, and project management. My second brain.
Transistor
Podcast hosting made simple. Clean analytics, multiple shows, great support.
Ahrefs
The SEO tool I use most. Keyword research, site audits, and competitor analysis.
Fathom
Privacy-first analytics. Simple, fast, and doesn't require cookie banners.
ConvertKit
Email marketing built for creators. Great automations and easy to use.
Rewardful
Affiliate and referral tracking for Stripe. Set up a referral program in minutes.
Circle
Community platform for creators and brands. Where I host the Swipe Files community.
Riverside
Studio-quality podcast and video recording in the browser. Way better than Zoom for recording.
SparkLoop
Newsletter referral and recommendation platform. Grow your email list on autopilot.
SparkToro
Audience research tool by Rand Fishkin. Find where your audience hangs out online.
SavvyCal
Scheduling tool that puts the recipient first. Way nicer than Calendly.
SignWell
Simple, affordable e-signatures. Great for contracts and proposals.
Going
Cheap flight deal alerts. Saved me hundreds on international flights.
Room Steals
Hotel deal alerts similar to Going but for accommodations. Great for travel hacking.
Copilot
Modern money management app. Beautiful design and actually useful budgeting.
Ally Bank
Online-only bank with great savings rates. No fees, no minimums.
M1 Finance
Automated investing with custom portfolios. Set it and forget it.
Fundrise
Real estate investing for everyone. Low minimums, diversified portfolios.
Roofstock
Buy and sell single-family rental properties online. Real estate investing simplified.
Robinhood
Commission-free stock and crypto trading. Easy to use for simple investing.
Coinbase
The easiest way to buy, sell, and manage cryptocurrency. Good for beginners.
Readwise
Resurfaces your highlights from Kindle, articles, and more. Great for retention.
Founder/Hacker
Justin Jackson's community and resources for bootstrapped founders. Real, honest advice.
Micro Acquisitions
Learn to buy and grow small internet businesses. A different path to entrepreneurship.
Every
A bundle of business newsletters and tools by top writers. Consistently great content.
Stand The F*ck Out
Louis Grenier's course on differentiation marketing. Practical and no-nonsense.
Write of Passage
David Perell's writing course for the internet age. Leveled up my writing practice.
Building A Second Brain
Tiago Forte's system for organizing your digital life. Unlocks creative output.
30x500
Amy Hoy and Alex Hillman's course on audience-first product creation. Changed my approach to building.
Create Creatine Gummies
Creatine in gummy form that actually tastes good. Way easier than mixing powder every morning.
TRMNL
E-ink smart display for dashboards, news, and ambient info. Low-power, always-on, beautifully minimal.
Rythm Health
Drinkable supplements designed for absorption. Clean ingredients, no pills to swallow.
Salt of the Earth
Premium electrolyte packets with real salt and no junk. My go-to for hydration.
Brick
A physical phone lock that blocks distracting apps. Put your phone in the brick, get your focus back.
Pre-Check / Clear
TSA PreCheck and Clear make airport security painless. Worth every penny if you travel even a few times a year.
Greco Gum
Mastic gum for jawline exercise. Weirdly satisfying and actually works over time.
LookAway
Mac app that reminds you to take screen breaks using the 20-20-20 rule. Simple and effective for eye health.
Anker Portable Charger
Compact power bank that charges fast and lasts forever. Never travel without one.
Cursor
AI-first code editor built on VS Code. Autocomplete and chat that actually understands your codebase.
Pakt Backpack
Minimalist travel backpack that fits everything without looking overstuffed. My one-bag travel setup.
AirTag
Apple's tiny tracker for luggage, keys, and everything else. Peace of mind when traveling.
NordVPN
Fast, reliable VPN for privacy and accessing content anywhere. Use it every time I travel.
Waterpik
Water flosser that makes dental hygiene easy. Dentist-approved and way better than string floss.
Get in touch
Want to get better at marketing?
I break down real-world marketing strategies, share frameworks I use with clients, and explore the why behind what works.
Need help with marketing?
If you're looking for a marketing partner who thinks like a founder — that's what I do at Conversion Factory.