Friends

Builds the most delightful little apps on the internet and ships faster than anyone I know.

Self-taught hacker who's bought and sold 15+ businesses. One of the most interesting people in SaaS.

SparkToro's marketing lead and one of the sharpest voices on content strategy anywhere.

My Conversion Factory co-founder and the best brand designer in SaaS. The Brand Thief.

My Conversion Factory co-founder who can build anything in Webflow and keeps the whole thing running.

Built SavvyCal (the scheduling tool I actually love) and one of the most thoughtful indie founders around.

A serial SaaS founder who's been quietly mentoring the whole industry for two decades.

My Truelist co-founder. Builds beautiful software and even better side projects.

My co-founder on Magister and SwipeWell. One of my favorite people to build with.

HubSpot's co-founder and CTO who still writes and builds like an indie hacker.

A Smart Bear — the most rigorous long-form thinking on startups anywhere.

The godfather of bootstrapped SaaS. TinySeed, MicroConf, and the book that started it for a lot of us.

My First Million and The Hustle — nobody makes business more fun to learn from.

Builds Solo and some of the best developer education on the internet.

Builds Bento solo and proves you can run great software the calm, indie way.

Every — consistently the sharpest writing on actually building with AI.

Zero to Sold and The Embedded Entrepreneur — audience-first bootstrapping, taught generously.

Built Kit into a category and showed creators how to build real businesses.

37signals — proof you can build a great, profitable company entirely on your own terms.

Created Rails and keeps the whole industry honest about complexity.

Made B2B marketing feel human. Runs Exit Five, the best B2B marketing community around.

Wrote the book on making friends (literally — The 2-Hour Cocktail Party) and dreamed up slashfriends. This page is his idea.